Lin:
Yes, I also like it. It is somehow embracing the vibes of an evil laboratory where we watch and analyse the behaviors of antagonists/ villains, trying not to be canceled by the moralities of our fellow hero-fanatics.
+1 for AVAC, it is close to AV Club (Audio Video) + it seems like an eff word.
As for the visual, I could picture something with characters in glass cases or test tubes and we analyze them - or as pages in a book and we're studying them, we could even have a week/month of the X villain where we post something about that character here and/or feeds. Just spitballing ideas...