Most of the time I get annoyed by aegyo, especially in dramas. I don't mind when idols are asked to do it, or when people do it on variety shows (and what not) because they're all just joking around with it...and it is very funny to see sometimes. In the drama Heartstrings, I almost gave up on the show because the drummer annoyed the f*k out of me. That, to me, is an example of when aegyo is massively overused. To sum up my thoughts, aegyo = GOOD when rarely/occasionally used aegyo = BAD when excessively used :)