Reborn Rich (2022) poster
8.5
Your Rating: 0/10
Ratings: 8.5/10 from 20,975 users
# of Watchers: 50,819
Reviews: 137 users
Ranked #542
Popularity #245
Watchers 20,975

Yoon Hyun Woo is a devoted, hard-working, and loyal secretary to the Soonyang chaebol family, which runs the lucrative Soonyang Group business empire, founded by Jin Yang Cheol. During a power struggle between Jin Yang Cheol's children for control of the empire, Hyun Woo is ruthlessly betrayed and killed under the orders of an unknown member of the chaebol family. Miraculously he wakes up as a kid inside the body of the youngest member of the family – Jin Do Jun. After he realizes what has happened, Yoon Hyun Wo plots to use his new “identity” to formulate a hostile takeover of the group – and punish the people who killed him. But, will the cold-blooded and money-hungry CEO of Soonyang Group, one who firmly believes in right of primogeniture, be so easy to win over or conquer? Will Hyun Woo be able to wrest the reins from Jin Yang Cheol's children? And what role will be played in all this by a dogged public prosecutor named Seo Min Young, nicknamed “Soonyang Group Grim Reaper”? (Source: LuckyGirlGwenIce at MyDramaList) ~~ Adapted from the web novel "Youngest Son of a Conglomerate" (재벌집 막내아들) by San Gyung (산경). Edit Translation

  • English
  • 한국어
  • ภาษาไทย
  • Arabic
  • Country: South Korea
  • Type: Drama
  • Episodes: 16
  • Aired: Nov 18, 2022 - Dec 25, 2022
  • Aired On: Friday, Saturday, Sunday
  • Original Network: jTBC
  • Duration: 1 hr. 15 min.
  • Score: 8.5 (scored by 20,975 users)
  • Ranked: #542
  • Popularity: #245
  • Content Rating: 15+ - Teens 15 or older

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Cast & Credits

Reviews

Completed
Jeana
145 people found this review helpful
Dec 25, 2022
16 of 16 episodes seen
Completed 2
Overall 8.0
Story 7.5
Acting/Cast 9.0
Music 9.0
Rewatch Value 3.5

If Machiavelli knew the future, had a pack of abs and the world's baddest grandfather...

Listen to me. Before reading this review, I need to ask you a question:

Why do you want to watch this drama? Is it because you just want to be entertained by unbelievable but extremely exciting twists at every turn or you want a drama with solid writing, realistic and logical storyline with no plot holes whatsoever?

If your answer is the latter, then our conversation ends here and I would have to regretfully say my goodbyes but if your answer is the former? Then, please. By all means, stay.

Reborn Rich is pure adrenaline rushing, thrill inducing crack of a show that offers you absolute entertainment for all of its 16 episodes.

So let me explain what you’re going to like about this show:

☑️ Song Joong Ki kicking absolute ass:
Song Joong Ki’s character here is this brilliant edge lord who is out for revenge, equipped with the power of the future, an IQ of 600 and skin that’s as smooth as a baby’s butt. While he is not the most well layered character out there with incredible depth or substance, he does excellently deliver your quintessential hot, charismatic and conveniently overpowered oppa character that’s easy to root for and puts on a great show.

☑️ The baddest grandfather alive:
The biggest winning point for me was definitely Lee Sung Min’s grandpa. His character is as vicious as they come. A true anti-hero with the greatest business acumen, greed for expansion and corporate ruthlessness. For all intents and purposes, the grandfather is a character with flaws and yet the one that you will come to love the most. His relationship encompassing love, compassion, respect and at times rivalry with his grandson (Song Joong Ki) is easily the highlight of the entire drama.

☑️ Acting and Music:
The drama is complemented with an emotional and powerful soundtrack that beautifully underscores impactful scenes. Moreover, the acting is excellent across the board which is unsurprising considering the veteran cast. I am not the biggest fan of Song Joong Ki’s work and I do believe he tends to only play certain types of characters he is comfortable with but even I have to admit that he really shines in some of the scenes in Reborn Rich. Acting wise, for me this is his best work yet.

☑️ Storytelling, politics and the battle of wits:
As someone who is doing her MBA and is an Economic major, I absolutely ate up all the business politics and corporate talk. The main lead knows the events of the future and uses that knowledge to play with stocks and investments so it benefits him. His back and forth with his rivals is so entertaining to watch. The politics and scheming aspect is executed quite well and never gets boring or stagnant.

☑️ The controversially out of the box ending:
Ok, so this is something you might not like. The majority of the people hate the ending and I can see why. I, for one, absolutely loved that they attempted to go so out of the box with this one. I wouldn’t in my wildest dreams have been able to predict the way the drama ended. It’s a very brave and ambitious route to take and while it doesn’t have the best execution, it’s still a commendable attempt by the writer.
I loved the way the author was able to run the story of a brilliant, young potential heir of the powerful Sunyang group parallel to the poor, desperate employee working at the same Sunyang and let the two worlds coincide beautifully.

Now, let’s go over the drama’s weak points:

❌ Romance and the female lead:
This is an unfortunate pattern that most female leads in a Soong Joong Ki drama are mere props with not much contribution to the plot. The female lead is the same here and the actress who isn’t given much to work with in the first place, delivers a quite bland and unexciting performance. The couple lacks any substantial chemistry and the romance isn’t believable. This is why it has been a relief for me that throughout the drama the love story was just a sub plot and shelved to the back whenever it mattered.

❌ The Execution:
Like I said, while I understood what the writer was trying to do with this, the execution is choppy at best. You have your favorite truck of doom making quite a few appearances, you have extremely convenient plot devices trying haphazardly to fill up the writing loopholes.

If you consider the way the story flows, it just doesn’t have the best writing out there. Some characters aren’t given proper development, others are introduced just for plot procession, while others are taken out abruptly or change drastically for the same purpose: to move the story forward or fit a particular narrative. Ultimately, this drama is more focused on the next big thing rather than the nitty gritty's or the development of its characters.

✅ Ending Thoughts:
This is the drama that you watch if you just want a good time. It has its emotional moments (especially in the way it masterfully explores the relationship between a prickly grandfather and his overly intelligent grandson), its moments of laughter and lots of scheming and fun twists.

Right from the start, it's obvious that the show requires a lot of suspension of belief and logic because it's just not that deep.
So if you’re willing to take it as an easy entertaining journey, then there’s no reason you shouldn’t be immersing yourself in pure Sunyang madness and hatching your own plot to take over the world!

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Completed
unterwegsimkoreanischenD Coin Gift Award1
76 people found this review helpful
Dec 25, 2022
16 of 16 episodes seen
Completed 0
Overall 9.5
Story 9.5
Acting/Cast 10
Music 9.0
Rewatch Value 9.0
This review may contain spoilers

A snappy series, definitely worth watching.

"Reborn Rich" brings a breath of fresh air to the Jaebeol milieu. The story plays with "time and space" and at the same time deals with a highly topical inssue of the time: the meanwhile flattening turbodynamics of economic developments, which as a result of the Asian crisis positioned South Korea as a pioneer of the digitization age at the top of the world. The story comes at a time when the first melancholic fatigue is spreading in the country. It is fascinating how the creative industries at this point in time cheerfully holds up a positive, optimistic, innovative blueprint (i.e. the web novel “Youngest Son in the House of Jaebeol” was followed by the film adaptation as a series).

The country's audience ratings went straight through the roof. After half the episodes they had already tripled and there was no holding back. The story hits the mark. The rights have also been generously released on international streaming platforms. The story about far-sighted, intelligent, courageous, ambitious and at the same time ruthless entrepreneurship draws wide circles and inspires worldwide. There is a lot of optimistic esprit in it, all about a spirit of growth that is actually predicted to be in danger of dying out in the form we are familiar with. In any case, lively ideas for innovation and intrepid capitalists rock the show in "Reborn Rich". Brilliant dramaturgical move: the patriarch of the very first hours of the Jaebeol meets with the young, new, digital zeitgeist. Charming. Tough. Mischievous. And in their mutual intention to increase profits far-sightedly, grandson and grandfather are one. The recipe works: relaunch and remake of the Jaebeol heroes from the very beginning. That gives hope and a good mood. Just in time.

In fact, the government actively decrees and supports innovations, subsidizes technical subjects at universities with large sums of money, cuts humanities institutes and puts 'all in' on the growth sectors. However, even though two-thirds of young people have a university education, 12.5 percent of the employable age group up to the age of 29 cannot find a job in the early 2020s. The last time the figures were so sobering was during the Asian crisis. And: society is aging. Although the gross domestic product is currently (in early 2020s) still growing, at almost 3% per year, it is far removed from the dizzying dynamics of the post-Asian crisis years and their GDP figures, which were three times higher.

South Korea's conglomerate founders still have hero status. But the proven system is exhausted. The following Jaebeol generations make life difficult for each other with inheritance disputes and live out their practically ennobled status with self-love. They have long since lost sight of promising, visionary growth, social responsibility and national well-being. New promising impulses are needed. "Reborn Rich" finds a successful form of expression for this difficult national emotional mixture.

Born into the Jaebeol Dynasty, the youngest grandson of the Soonjang Group's founder is not a spoiled Jaebeol, but an intelligent, hard-working, creative-thinking, adaptable young man who originally (before his sudden rebirth) was employed in 2022 as a CEO assistant in the service of the Soonyang Jaebeol (actually as a Senior Finance Manager) - he was not only quite smart and busy but got harassed a lot too. The founder of the company and now (in his second life) his grandfather was actually a role model for him. The ´grandson´ thus already knows his biography almost by heart. Reborn again under the Jaebeol sky he becomes a clever lawyer and investor who can hold a candle to his 'grandfather' at eye level.

(Admittedly, there is somehow also a bit of cheating, because the youngest grandson distinguishes himself with his considerable entrepreneurial genius based on knowledge from the future, which gives him not inconsiderable advantages in competition with the rest of the Jaebeol clan...)

Nevertheless, the ambitious fake Jaebeol grandson would be one that the country needs today. Socially responsible. Grounded. Visionary. Brave. WITHOUT (!) the filth of the otherwise mostly elitist Jaebeol offspring. Instead, WITH the fearless, highly motivated and visionary esprit and good/lucky timing of the first Jaebeol, who brought prosperity and prestige to the country in the people's narrative.

The issues, challenges and problems facing the Soonyang Group mirror an entertaining historical outline of South Korea's turbo-dynamic development phase, which led the country into the highly digitized consumer paradise of the last almost 2 decades. On top of that, Justitia may also take some space in her difficult fight against corrupt networks.

In "Reborn Rich" old energy meets the current moral of the times and, practically in a combative spirit of sport, struggles about the constructive economic attitude for new, forward-looking impulses. "Reborn Rich" promises plenty of fun, sanity and series enjoyment against a serious background. The poignantly portrayed grandpa-grandson dynamic is also brilliantly cast with Song Joong-ki and Lee Sung-min.

A snappy series, definitely worth watching.




-----------------------------------------

SIDE NOTE: --- Background: Asian crisis in the 1990s and the IMF in South Korea ---

The Asian crisis of the 1990s brought South Korea to the brink of national bankruptcy. Banks, as well as large and small companies had to file for bankruptcy, many people lost their jobs, their assets and their prospects.

In South Korea, however, there is significant talk of the IMF crisis. That's because people saw the tough conditions imposed by the International Monetary Fund (IMF), which amounted to massive interventions in the country's existing structures, almost as colonialist attacks - like the Japanese did back then. In fact, the IMF provided South Korea with the largest loan to date ($57 billion) to save the country from ruin. At the same time, the people, motivated collectively by patriotism, made unique sacrifices that went as far as selling their own gold in the service of national gain and the consistently disciplined renunciation of export articles. The combination of financial help from outside, internal discipline and willingness to make sacrifices as well as targeted economic restructuring measures maneuvered South Korea out of the recession at amazing speed and torpedoed the country into the unimagined prosperity (on credit card basis) of a first-class digitalized consumer society. The country is still living from this today, but the air is slowly getting out...

-----------------------------------------



PS:
Never mind the ending...
it could be this
or that
or something else,
here it is this...
quite mind blowing...
whatever...
the circle is round after all...
and the journey is the reward, isn´t it...

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Details

  • Drama: Reborn Rich
  • Country: South Korea
  • Episodes: 16
  • Aired: Nov 18, 2022 - Dec 25, 2022
  • Aired On: Friday, Saturday, Sunday
  • Original Network: jTBC
  • Duration: 1 hr. 15 min.
  • Content Rating: 15+ - Teens 15 or older

Statistics

  • Score: 8.5 (scored by 20,975 users)
  • Ranked: #542
  • Popularity: #245
  • Watchers: 50,819

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