People have already given pretty much all the recs I can think of, this thread is great! Definitely +1 to The Romance of Tiger and Rose, Ru Hua Ru Tu, Love Between Fairy and Devil, Till the End of the Moon, Mr. Bad, Maid's Revenge, Love Better Than Immortality
A few more that come to mind and haven't been mentioned yet:
Transmigration plots where the FL lands in a fictional world and falls for the villain character:
If you're interested in dramas where the ML is not really a "villain" but is immoral in the things he does to pursue the FL (a "yandere" kind of character perhaps) here's a few I can think of: