Drama Addict :
It were the props that looks like those in White Snake. Let's say the prop makers were copycats. If they use a cloak instead, that would be copying Harry Potter. Wonder what else they could use - shoes perhaps.
However, I do think that originality and creativity need to be worked on. After watching the large number of Chinese fantasy dramas, I began to feel that they are more of the same. The costumes may change, the cast may change, the CGI may differ and the development of the stories may vary. But the themes are more or less the same.
LOL, what r u smokin!!! Tencent is the BIGGEST copycat in China. 3Lives3Worlds became popular... Presto Tencent made a clone (Ancient Love Poetry). Twin Flowers Legend became popular... Presto Tencent made a clone (Romance of Twin Flowers) -- they even hired the same actor who played FL's dad... He now the emperor in Romance of Twin Flowers...
I can go on and on. It's no surprise that after White Snake (CGI anime movie) became a hit, Tencent had an eye to copy that IP. Tencent even has a copy of Street Fighter:
THIS is their copy of Ryu from Street Fighter (don't tell me this Street Fighter character clone is a common theme in Chinese manga/anime?!?!?):