This drama is about the encounter between strong heroine/chaebol Do Do Hee (who runs her own company among some family dissession regarding the group succession) and very charming, powerful Demon Jung Gu Won who makes dangerous but very tempting deals with humans.

I truly enjoyed the first half of the show but it unfortunately lost a bit of steam in its second half. The writing is full of great ideas, there is a mix of genre which is really well done and the set up and characterization is quite strong for a lot of the protagonists. Unfortunely, the pacing is not good and the series can feel sluggish at time with the central plot not moving very fast and a lot of gimmick being repeated to seemingly "fill" time. Instead of some fillers scenes, I would have preferred some fat to be trimmed from the story: the same story could have been done in less episodes (or shorter episodes) in a more dynamic way. I also regret a bit that the ending did not adress enough certain questions important for the future of some of the characters, after a very strong start and entertaining first half, the latter part of the drama felt a bit weak.

Fortunately, despite some of the flaws in the writing/pacing, there are a lot of very entertaining elements that makes this series an entertaining watch. I love both the female lead and the male lead: their pairing worked very well, they were beautiful together and a lot of their scenes felt very dreamy (and almost like an ad for perfect couple). Song Kang (playing the Demon) is really the king of visual in this !!! Let's be honest, he is a real pleasure to watch, his acting was good and he really elevated by just his presence the eye candy factor !!! Kim Yoo Jung's acting as Do Do Hee was very good and I cannot wait to see her in other works.

The production value was amazing: the clothing, the decors, the style and directing were all top-notch. There was a lot of details that made the fantasy elements feel very real (the office of the demon, the book, the clocks,...so many details helping in the world building). The fight and action scenes were convincing and there was some pretty iconic moment in terms of filmmaking. The OST is pretty great as well with the intro song really beautifully opening each episode.

I would recommend this to people looking for a high production value rom-com with some fantasy elements. Despite some flaws in the writing and pacing (especially in the second half), the casting, directing and filmmaking make it worth it. I was mesmerized by the decors, the clothing and the visuals of both male lead and female lead, they really brought a dreamlike quality to their relationship. If you enjoyed drama as "My Love From The Star", you will likely enjoy this.