For a moment, I thought it's going to be one of those cheesy and sensational plotlines with the usual stuck-up chaebol, the very reason that has dissuaded me from watching this till now.

But Beauty Inside deserves much better than that. Beneath all of the Hallyu star and rich chaebol glamour, the drama explores the dark side of media and social perceptions in a nouveau and refreshing context. It proves that inner beauty MATTERS as we witness the female protagonist battling her identity crisis in a society full of piranhas that are constantly preying on her, all while scandalously saving the day by protecting those in need.

The pairing is irrefutably perfect, like that of My Love from the Star or What's Wrong with Secretary Kim. It is cynical at first but, because of that, it has the opportunity to become extremely sweet and charming. For once, a rom-com is able to survive and flourish without a love-triangle to pull the tension.

After having seen the slice-of-life Because This is My First Life, I'm shocked by Lee Min Ki's transformation, to say the least. He was able to shed his quirky guy-next-door vibe and become such a slick executive. On the other hand, the chic Seo Hyun Jin that we have come to know from Dr. Romantic and Another Miss Oh has made me fall even deeper in love with her gorgeous fashion and even sassier attitude. And when you start questioning how to survive all of this, you'll be hit with the stunning and wholesome second couple, Lee Da Hee and Ahn Jae Hyun no less.

The OSTs are to die for with K.Will's explosive vocal, Davichi's wistful melody and a slight momentous twist featuring up-and-coming artists like Rothy, Vincent and 2morro.