1
SKITC
Probably within reach of a coffee
Turns out that Lindsay Lohan is a much better actor than we thought
And whoever directed "Freaky Friday" is a much better director than we thought.
And whoever wrote "Freaky Friday" is a much better writer than we thought.
"Branding in Seongsu" is possibly the most baffling, unfunny, incoherent, inconsistent body swap production ever made. There's little evidence that a marketing or PR agency, even one completely consumed by office politics and romances, is a setting that provides much entertainment value. Or maybe one would be if the employees ever did anything but put together Power Point slides and prance around in badly fitting suits.
The characters go through unexplained wholesale changes from one episode to the next and that's even when it's possible to keep track of which person is in which body. Last episode - a naive and clueless spaz. This episode - a protege' of Machiavelli. Next episode - kind and sweet and empathic. Good. Bad. Mean. Nice. Angry. Sweet. It's crazy.
None of the cast really excels here. Kim Ji Eun who normally kills the lighter, comedic material clearly struggled how to approach playing multiple characters that meander through so many forms. Lomon certainly gets the stiff, bossy scheming side but otherwise is pretty lost. Kim Ho Young is probably skilled at something but it is not acting. Jeon Jun Ho presumably was directed to take his gay character as far over the top as possible and he does that. It's meant to be funny. It's not. But that's probably not the actor's fault. Chae Soo Ah is similarly tasked with playing a one-note social media addict. She plays that one note fairly well but it's still just the one note.
Yang Hye Ji, if anyone does, stands out a bit as there's actually a bit of an arc for Yoo Mi as a character - from unappreciated assistant to nefarious backstabber to rehabilitated colleague. It's not a believable arc but it's at least somewhat of a thicker than cardboard cutout portrayal.
That's it. Not a good show. Not recommended.
And whoever wrote "Freaky Friday" is a much better writer than we thought.
"Branding in Seongsu" is possibly the most baffling, unfunny, incoherent, inconsistent body swap production ever made. There's little evidence that a marketing or PR agency, even one completely consumed by office politics and romances, is a setting that provides much entertainment value. Or maybe one would be if the employees ever did anything but put together Power Point slides and prance around in badly fitting suits.
The characters go through unexplained wholesale changes from one episode to the next and that's even when it's possible to keep track of which person is in which body. Last episode - a naive and clueless spaz. This episode - a protege' of Machiavelli. Next episode - kind and sweet and empathic. Good. Bad. Mean. Nice. Angry. Sweet. It's crazy.
None of the cast really excels here. Kim Ji Eun who normally kills the lighter, comedic material clearly struggled how to approach playing multiple characters that meander through so many forms. Lomon certainly gets the stiff, bossy scheming side but otherwise is pretty lost. Kim Ho Young is probably skilled at something but it is not acting. Jeon Jun Ho presumably was directed to take his gay character as far over the top as possible and he does that. It's meant to be funny. It's not. But that's probably not the actor's fault. Chae Soo Ah is similarly tasked with playing a one-note social media addict. She plays that one note fairly well but it's still just the one note.
Yang Hye Ji, if anyone does, stands out a bit as there's actually a bit of an arc for Yoo Mi as a character - from unappreciated assistant to nefarious backstabber to rehabilitated colleague. It's not a believable arc but it's at least somewhat of a thicker than cardboard cutout portrayal.
That's it. Not a good show. Not recommended.
Was this review helpful to you?
