I never expected Shopping King Louis to be good. It looked like your generic K-Drama, but I was wrong. This drama made me smile countless times and it is honestly just a really feel-good drama. Story The story was great- up until around episode ten. Then from that point on things start to go downhill. By episode ten they've pretty much covered the main story line and after that they had to bring out all of the K-Drama BS like going to another country/going away, break up for no reason, stupid second-lead, getting into trouble out of nowhere, etc. It would have been perfect if they ended the drama earlier. Overall though, I liked the plot. It was simple and effective. Rich guy loses his memory. Country hick finds him. They survive in Seoul together. There were many sweet moments because of this setup. Acting/Cast The acting was great. Usually the female lead doesn't interest me that much but this one, Go Bok Sil, was great. She never really did any K-Drama female lead BS until the end, and even then it was kind of understandable. She was overall one of the better female leads I've seen. Louie was great. He really seemed innocent and sincere the entire time, and his smile, well, both of the leads' smiles, warmed my heart. Again, the lead was different than usual. He was not a jerk at all and he was outright funny a lot of the time. Hated the second lead. I like his actor but his role was pointless. He never had a chance and he knew it (he never even confessed his feelings). He took up precious screen time that could have been filled by the leads. Music I only really like two or three songs from the OST, but the drama also had a lot of English songs that I liked that were sometimes the titles of episodes. Some of the song choices, in particular two that I won't mention, were absolutely hilarious. I haven't laughed so hard at a K-Drama in a while. All I can say is that the execution was perfect. Overall Watch this drama! Even though I say it is only good until episode ten, that is a fair amount of good episodes for a K-Drama. Also, you can just skip through the bad parts in the last six episodes to get to the good parts like I did if you really don't want to sit through them. This drama will make you smile and it is a pleasant surprise. It didn't feel cheesy at all.