Describing what this drama is about and how I felt about it are both difficult. While Bubblegum is a generic drama, it was not executed in a way that normal dramas are. This drama wasn't wholly a romcom nor was it a melodrama. It had both with friendship and family elements thrown in together. What the drama starts out as what it is by the end vary vastly. While we do get clues about what the important parts of the story are, we never get a clear focus on what exactly we have to look out for. While I may blame the writing but I also have to praise it for not making it stick on to a single track and boring the hell out of me. The story of the leads is compelling and you will find yourself rooting for them throughout the show. Their relationship goes beyond romance and it's like how they mean a lot to each other and without either of them their life is incomplete. They will make you cry and laugh. The main lead's jealousy over the female lead was cute. There are some frustrating parts to the story also like implied incest, illnesses, secrets, manipulative second leads and scheming mothers. While the comedy and romance is present in the beginning, the middle was frustrating as hell. Towards the end the writer tried to resolve much of the issues and did so more or less satisfyingly. The strength of the drama and the reason I stayed glued on were Lee Dong Wook and Jung Ryeo Won. I thought they made a cute pair and their interactions were really interesting. I was also excited for Lee Jong Hyuk to be playing the rival love interest but his character hardly served any purpose. It was a pity because he is otherwise such a talented actor. The female second lead was also very underwhelming and I did not care for her at all. For me, most of the secondary characters in this drama failed to make an impact and the real reason to sit through 16 hours was purely the leads. The OST of the drama is fantastic and has been on my playlist as and when the songs kept coming out. It really fits the indie mood the drama tries to portray and blends well with the situation. In fact, the soundtrack is one of the strengths of the drama. While I think it was nice to watch it once, the story isn't quite unforgettable to make me rewatch the entire thing. I however loved the kissing scenes and the leads' scenes which I may check out on Youtube later. Watch this drama for something different and fresh but don't expect too much out of it and be prepared to shed tears.