This show is hard to score. Not in terms of the acting or the production value but how its fundamental world building is mishandled.

Let’s take a step back. The star of the show is the FL. She has the titular role, and she is all singing and all dancing from start to finish. She has a demanding role and she has to dig deep. On the other hand, the ML feels muted for the longest time and while I understand that he is traumatised since an early age, his performance is quite stilted or maybe it was just the way his role is written. You just don’t feel much energy coming from him. This is the opposite compared to the FL who is on overdrive most of the time. Another issue is the chemistry between the leads is not strong. There are sparks but, on the whole, it feels more scripted than spontaneous. There are also some questionable behaviours by the FL earlier on which just feels awkward.

Surprisingly, I was more invested in the 2CP's romance. It was the usual rich girl/poor man trope but it is more earnest and heartfelt. It felt more organic than the OTP's.

What bothers me more is the way the writer-nims went about building a set of fairly convoluted narrative logic. We see actions and reactions that are attributed to the FL's unique circumstances but the how's and the why's are rarely explained. The internal logic is opaque and obtuse. Their applications are not consistent. It is immersion breaking, but more importantly, makes you question everything you see and hear within the story. The writer-nims are holding all the cards.

Yes, I understand it is a fantasy and certain narrative “flexibility” is to be expected, but I cannot shake the feeling that the storytelling has been twisted into a pretzel.

The puzzle pieces finally click into place in the last episode. I have to say that the final reveal is somewhat underwhelming. There is some much meat in all her previous lives but they are served up as little more than random (emotive) scenes. I wish there is more substance to those recollections.

While her first life held all the keys, its treatment is perfunctory at best. Nevertheless, this episode is still the best of the lot. All the key side plots are tied up with pink bows. The reverse meet-cute is very meta but nicely done and is so sweet. However, the finale is also the last straw for me.

The whole premise of the FL forgetting her past lives is a good idea if there is to be closure but what is presented to us is broken logic and plot holes. It is a Hail Mary moment that didn't quite work.

The FL appears to have lost a few week's memory and went back to her old job but how is that possible? What about her co-workers? They waved her off to start a new job and she is back as if nothing happened. I suppose the CEO can pull some strings. . .

An even bigger hole is her life after running away from her abusive father. Kim Ae-Kyung raised her from early teen to now. What happened there? I can accept she won't remember Ms. Kim when they meet again but who raised her? This is a different reality?

The show can make her forget some memories, but the show didn't alter history/reality en masse. The ML, Ms. Kim and Cho-Won all remembers her so there is no gap in their collective memories. Ms. Kim lived with the FL for years. Theoretically, her room is still out the back of the shop. My head is spinning.

Ditto, why did the ML’s mother remember her past life as well? Was she cursed? That was never explained. So many loose ends if you pause and think about it. All these are just put into the Too Hard Basket™ and buried in a very deep hole.

In the end, the show is watchable and swoon worthy at times. Taken in parts, it is a decent watch. Alas, as a complete package, it is quite vexing. Fans of the stars can roll with it, but it is a challenge if you are not. With that in mind, I cannot recommend this show wholeheartedly. If you want to watch it, please make sure to put on some industrial strength rose tinted glasses and give your left brain a day off. ;)