I'm so glad I decided to finally watch this. I was struggling to find something to fit my current drama mood, but when I saw so many not-so-great reviews and the tags "business" and "political" I guessed that I wouldn't like this drama. Turns out this drama exceeded my expectations. It's fun, it's thought-provoking, it's easy to binge, and it's empowering. The title "Search: WWW" made me think this would be about a fake "Google" so I thought I would get easily bored but it's really as if the Ws represent 3 strong women. They are bosses but imperfect and messy and hilarious and frustrating and intelligent and it was refreshing to see women being the center of this drama in all ways and not because they were fighting over a man, or overcoming a melodramatic trauma. I thought in the first episode that this would be a corporate catfight drama but these characters are much deeper and less predictable than that, which was this drama's main appeal for me.

The true lead in this story is Im Soo Jung as Bae Ta Mi (Tammy), who I loved first in "A Tale of Two Sisters" and later in "Chicago Typewriter" (2 favorites on mine). Tammy is clever and ambitious and often brutally honest and I think Soo Jung does so well being strong and vulnerable and bad@ss and a hot mess. I loved her character, even when her choices annoyed me, because to me her thinking was so relatable. Then there is Jeon Hye Jin as Song Ga Kyung, who I liked the least of the leads, but her character is complex and isn't really set up to be liked. Rounding out the leads is Lee Da Hee as Cha Hyun (Scarlett), who is definitely a favorite character for many people, myself included. Scarlett is super tough and easily violent but the ultimate empathetic caregiver and I loved all of her crazy moments. Usually, I start reviews for Romance themed dramas with the main couple but in this drama, the relationship between these ladies deserves the first mention. Not quite BFFs or Frienemies, I love that their relationships were nuanced which made them feel less superficial. Their chemistry with each other was so strong at some points that I wondered if the story would lead to a romance between at least 2 of the characters but this is more about real bonding, how relationships between people can change or evolve, and how we can be different with/to/for different people, which is again super relatable.

There is a major romance plot in this drama as well which brings us to Jang Ki Yong as
Park Morgan. He is so good at being charming and his flirt game is at 100! From the moment they met, I was hooked on their story. Yes, there is a big noticeable age gap between Morgan and Tammy, which becomes their main obstacle, but unlike people who felt annoyed by this conflict I thought it was refreshing to see a genuine issue with being together instead of a crazy materialistic parent or incurable disease or an inconvenient ex (at least not as the main issue). I really loved how he loved Tammy (he made me swoon with just how he would look at her), and I liked his character's story (which explained many of his feelings), and yes it was hard to watch so much conflict but I understood their overall dilemma way too well. I actually started this while watching "Born Again", without realizing he was in both. I like him much more in this drama (less over the top melodrama) and I look forward to his future roles.

Then we have Lee Jae Wook as Sul Ji Hwan. Like Scarlett, he is another standout role and I love how well the drama within a drama aspect was done. For being so young he really holds his own in this drama full of strong older women. I don't want to say too much about his character to avoid spoilers but I was shocked by how much I loved his character.

As for the rest of the cast, I appreciate it when there are too many wonderful characters to name, which makes a work ensemble-based drama even better. More than for the company I found myself rooting for the Barro team full of quirky characters and of course for one of my personal favorite characters in this entire drama Kwon Hae Hyo as "Brian" the boss that dreams are made of! On the flip side, my other personal favorite was Ye Soo Jung who was so deliciously ruthless that I was kinda rooting for her over the leads in some scenes. This drama doesn't have weak characters, although I do wish some had more screen time, which brings me to the story.

Even though I gave the story less than a 10 I have to say I think the writing and directing in this drama is so good. Even the product placement was masterclass level (still obvious but well played lol). My only issue is that I wish some minor characters had more screen time with less focus on things like board meetings or arguments on loop. A major question the drama presents is, "how far are you willing to go into a relationship that is likely to fail?", and I think that made the story more complex. Still, certain arguments became irritatingly repetitive, and I wish that could have been balanced out with more romantic chemistry-charged moments (like one scene in this that is one of the best drama kiss scenes ever), or more from Ji Seung Hyun's character who has the least screen time as a lead, but the pace is still good and kept me engaged the whole time. I wasn't even bored with the business or political aspect because so much of it was about the dynamic between different characters that I actually cared about and many of the dilemmas they faced brought up interesting points about how we use the web and how to determine what is "right". My favorite quote from the show: "3 things that don't exist... free things, the right answer, and secrets". Also visually, with montages, and sunsets, and lighting they really knew how to tell this story well.

Would I watch this again? For sure. I may be tempted to skip scenes, but I am also curious how knowing the whole story might change how I feel while watching. Just rewatching the intro sequence felt different once I knew all of the characters. I think many of the themes, like living in the now, may resonate differently depending on my mood too. The creators really took care in certain details, and there are quite a few scenes I could definitely watch again and again.

I also really liked this soundtrack a lot, even though I didn't necessarily love any song in particular. I give soundtracks high ratings if the music matches the show well, gets me in the mood to watch, and makes me feel nostalgic when the show is over. This soundtrack does all 3. Music is also a part of the plot in a few ways. I even stopped to really read lyrics a few times, although the "Search" song is basically catchy gibberish. The OST is so well incorporated that my favorite song on it is an instrumental "Heart Shape on Ankle" (cute title) which is clearly a bootleg SWV melody but it's used so well. Then there's one song that breaks into A' Cappella right at the perfect moment, which made the feels even deeper. Also, shout out to Brian's songs which I am disappointed are not on the soundtrack. Again, I know this is about strong women but Brian is the exception MVP.

Overall this drama had the exact mix of what I wanted (laughs, tears, butterflies) and kept me excited to binge until the end. Some traditional romance fans may be disappointed by this drama but all the great flirt scenes between the characters were enough for me. Even with some familiar but lovable drama tropes in play, this felt different and even innovative for just centering around strong women (even a minor foreign CEO part was played by a Black Woman). By the end, it was clear that this drama is a mood if you want a show how women are strong on their own (with or without a partner), and how strong isn't perfect or one obvious path. I honestly knew from the opening sequence I would love this drama and I'm glad my "what to watch" search lead me to this.