I will start by saying that although its clear where the story is eventually heading in the first few episodes, I think the title and synopsis are extremely misleading. If you are not prepared to watch a melodrama about star-crossed lovers, you will start to feel betrayed by this drama early on. This is from the writer of "Sorry, I love you", still one of the most epically melodramatic dramas I've ever seen, and knowing that helped me enjoy this drama more than I would have if I was expecting just a love story about two people who can't help but like each other. For me, the MVP of this drama is Kim Woo Bin. He's the reason I wanted to keep watching no matter what. He mastered the charming jerk persona as Joon Yeong, and I was impressed by his range in this drama (from confident smirk to ugly tears). The story is so over the top, so It would've been easy to over act, but his character felt natural and real the entire time, which makes this crazy story work. I definitely became uncontrollably fond of him (sorry, i couldn't resist), and not just because of his shirtlessness. I missed out on Heirs, so this is my first time watching him, but certainly not my last. He is paired with Suzy, who I think is a pretty good actress (even in one of my least favorite dramas ever "Big"), but she had her work cut out for her playing Noh Eul. Noh Eul is an interesting character, but also a frustrating one to watch. She also has a lot of weird wide eyed moments in turtlenecks, that kept reminding me of Shelley Duvall in "The Shining". Suzy has great chemistry with Woo Bin, but I think his charm deserves most of the credit for that. Suzy makes Noh Eul likable, and easy to empathize with, but there are moments where her actions are pretty ridiculous. That's a reoccurring theme for most of the characters in this show. They do things that make no sense, but the actors are good so it's ok. That brings me to the rest of the cast. I think they all did a really great job considering how completely unbelievable most of the characters are. Jin Kyung is stellar as Joon Yeong's mom, but the way the character was written annoyed the hell out of me. Im Joo Hwan played his duality well, but the more melodramatic the story got, the less I liked his character. The junior romance subplot was also pretty cute. All the characters were memorable to me only because of the performances, but the characters themselves were often contrived, and lacked any real depth. Speaking of lack of depth, I think that is what stopped me from really getting into this drama. In the beginning I was drawn in by the flirting, but then story turned into a revenge plot filled with greed, and betrayal, and everything you've already seen in other melodramas. Soon I found myself just watching the boring revenge plot just so i could see what would happen to Joon Yeong. I think that was the one redeeming thing about the plot. The cast's performances in the last 2 episodes got me in the feels so bad I was emotionally exhausted by the end, and was definitely underprepared in the tissue department. I finished the drama satisfied, though not impressed, which sums up this drama pretty well. Overall, this was a great display of Kim Woo Bin's talent, but a pretty forgettable drama. The soundtrack is forgettable, the plot is forgettable, and even the title is forgettable. Still, I was entertained enough to want to keep watching, and It also didn't feel too long at 20 episodes. It was certainly cliché, but there are enough unexpected elements to keep things interesting. Interesting enough to watch again? No. If you like melodrama, and tragic romances, there are a lot of things to like about "Uncontrollably Fond". There is not enough actual romance to satisfy true romance fans, or comedy to even justify having that listed as a genre for this drama. You also have to completely suspend disbelief, be able to empathize with horrible people, and be willing to believe the unbelievable... which is not a crazy request in dramaland. I can only recommend this drama with the disclaimer "Buyer Beware". They also totally missed an opportunity to promote tissue boxes with Woo Bin's smiling face on them.