"A Virtuous Business" centers on themes of women empowerment, human desires, and a missing-children cold case mystery set in the 1990s. The drama’s story, pace, relationships, acting, music, and costumes brilliantly support its message, bringing smiles and evoking nostalgia akin to "Reply 1988" and "Boyhood." It beautifully captures the era's nuances, societal resistance, and family dilemmas—issues we still face today, especially for women. Witnessing the main leads' vulnerabilities, perseverance, and eventual success evoked a personal sense of triumph. This almost flawless drama earns a spot in my personal Hall of Fame, and here's why:

❤️Best Parts:
➥ Women Empowerment: This drama shines in showcasing positive female friendships. The four leading ladies, connected by a business idea, navigate everyday challenges with grace and resilience. Despite their different ages, family setups, and personalities, they all yearn for social and financial freedom. The drama sensitively portrays their vulnerabilities, reflecting the societal pressures women still face today. Their personal triumphs are both inspiring and relatable, offering hope and motivation to tackle challenges that have somewhat remained and exist even today.

➥ Human Desires: Our lead women venture into the business of selling adult toys at a time when sex is taboo. Even today, discussing basic human desires openly remains a challenge. This drama endears itself by addressing these topics through a mix of serious and comedic scenes, normalizing conversations about sexual fantasies, acts, and tools. It's a refreshing take that makes you realize this is just another business, and there's nothing to be ashamed of.

➥ Missing Children Mystery: Beyond the themes of women fighting for their rights and dealing with societal issues, there's an intriguing mystery at the heart of this drama. A cold case of fires and missing children brings a detective (our male lead) to town, intertwining his personal conflict with the mystery. The twists and turns are well-executed, and the ending is wholesome, satisfying, mature, and happy!

✘ A Small Miss - Personal Opinion:
While the drama hints at the characters' future paths, which is satisfying, I personally prefer closed endings. Additionally, the second half of the finale felt a bit rushed, which is why I rate it 9.5/10.

❤️ Overall: MUST WATCH!
"A Virtuous Business" is one of the best dramas of 2024 and comes highly recommended!

It is a must-watch for its heartwarming portrayal of women empowerment, human desires, and an engaging cold case mystery. With its brilliant story, relatable characters, and nostalgic charm, this drama captures the essence of the 1990s while addressing issues that resonate even today. The mix of serious and comedic scenes, combined with a mature romance, wholesome friendships and satisfying ending, ensures a delightful viewing experience!