Both are top 10 highest rated cable shows at the time of this recommendation that resonated with both Korean and international fans. Both are time traveling fantasy romantic dramas. Both are really funny shows that also have very compelling stories and characters.
Recommended by DLKDramaFan
A tale of love and adventure between an immortal fox and an artisan goddess. An eternal love that will face enemies in heaven and on earth.
Recommended by eliteles1
Both are romances with a big age gap between a male and a female. In both the male is older one.
Both have as a main hero a loner, who lives a lonely life even though he doesn't have any money issues. A person who only wears dark colours and lives for his work (which he regards as the mission of his life) and has established part of his past life in a foreign country (which is in one of the dramas Neitherlands and in the other Canada). In both he shares a house with another male, whom the female lead almost befriends... Both have many flashbacks about his past.
In both the female lead is somebody, continuing her study, who he encounter by chance. The female is the person who finds him first due to a misunderstanding.
Recommended by Loving_Roots
The main lead can see ghosts.
The main lead help the wondering souls to settle and find closure.
Some laughs, some sadness, some heartwarming moment
Recommended by Chia6
They are both supernatural. In Gumiho, the main girl is not a human and in order to become one she needs a human. She is +500 YO.
In Goblin, Kim Shin is not human too. He is +900 YO. He wants to end his immortality. In order to that he needs a human bride.
Goblin has more interesting storyline and has a strong sweet bromance too.
Recommended by Maryena
Both has a supernatural element to it. In Goblin, Eun Tak can call him by blowing a candle. In Master's Sun, Tae Gong Shil can avoid ghosts by touching him.
Recommended by OliCT
Kim Shin was once an unbeatable general in Goryeo's military who died a tragic death. He now possesses immortality but is tired of living while everyone else around him dies. For 900 years, Kim Shin has searched for his bride, a mortal who can pull out the sword and end his life. One day, he encounters Ji Eun Tak, a positive, upbeat high school student who can see the dead and has gone through tragic events, yet still stays strong. She claims to be the Goblin's bride who can end his immortal life, but what appears to be an easy task, only gets complicated, as the two fall in love.
(Source: AJ at MyDramaList)
Recommended by eliteles1
Both contain characters cursed with immortality. The gods have physical incarnations (Or one at least in Long For U 2). There is a "reaper-like" character in both dramas as well as a goblin character (They're both the same person in Long For U 2). Overall, both similarly enjoyable!
Recommended by ObsidianAviary
Both have an immortal fall in love with a human. There is conflict in knowing that they will never age so this sets the pacing when do come across that one person who intrigues and makes them 'fall' in love. LFATM is a short drama so easy to marathon, the characters are fun and likeable. Immortal leads in both, face inner conflicts in trying to make the right choices about love, and their own personal purpose of the life they live.
Recommended by HappySqueak
Both dramas have the god meets human theme and the executive producer of this drama is Goblin's screenwriter. By the looks of the poster, they look like the younger versions of Kim Shin and Eun Tak.
Recommended by MightyPeanut
Search: WWW in my view was a little bit influenced by the classic and original fantasy story of "Goblin" with some elements more tied to the background scenes of the story life, like rain, nature itself and the intense feelings that surrounded the story as a whole with strong and versatile characters.

The big difference is that it's centered on a more modern scale where women from the search engine industry with strong careers and personalities challenge themselves to fight against prejudice, injustice and eventually the corrupt society itself!
Recommended by Cryssy Anne
Both deal with deep Life/Death questions.

Goblin is a drama with same leads/chars throughout all episodes like it usually is, while Loss:Time:Life features different characters per each episode / is an anthology series

Goblin also has romance, LTL only deals with the life/death part
Recommended by JulySnow2
Goblin (2016) poster

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