I have not seen the full show and I'm stuck on episode 13, unsure of whether to drop it or continue.
But I agree with the OP from what I've seen until now. One needs to value themselves, in any kind of relationship. Here, all along, I've not seen the ML value himself even once. Yes, making her realise her feelings is one thing, not giving up is fine and I don't find it to be problematic at all, but the way the FL just keeps on humiliating him, shouting at him, letting her insecurities get the better of her and lash out at him is too much and no one should tolerate that, especially under the garb of love. That's just plain abuse.
Literally in Episode 11/12, she acknowledges the possibility of love and then again you see her being dominating and overbearing with the ML. Just because you can't deal with your feelings (coherent or incoherent) you do not get the right to take it out on anyone else.
To each its own I guess, but it is putting me off enough for me to seriously consider dropping this show with a rating of 1 (just because I can't give it 0)!