Looking for a good korean melodrama that hooks you from the first 10-15 minutes of the first episode, or at least the first episode, and has some "drive". Must have some comedy and romance; also a happy ending. I don't like dark dramas. I prefer korean as I've yet to see any other asian that I really like. 

Bonus points:

* lead looks like he/she's going to loose a "battle" but somehow pulls it off, most of the time-I hate it when the lead looses every time only to win the last one.

* villain has some fire in him/her, like the guy in Mask

* has funny gangsters, like in Yong Pal

* lead makes friends in high and low places

My favorites(at least from memory) are:

Bride of the Century

Mask

Yong Pal

Two Weeks

History of the Salaryman

Pinocchio

Falling for Innocence

Melodramas---
Cruel City - this one is rather intense.... and dark... but it has gangsters! it hits everything on the bonus list^^
Innocent Man - my all time fav melodrama, it takes a few episodes
Kill Me, Heal Me
That Winter, the Wind Blows

Others--
Liar Game - this is from your "winning all the time" idea. Not really a melodrama though.
I hear your voice - simular vibe to Pinocchio


So melodramas are usually the sad difficult revenge type things. Are you looking for just normal dramas? if so...
Masters Sun
It's Okay, That's Love
Healer / City Hunter
Bad Guys (crime)
Witch's Romance (December-June if u like those.)
You Who Came From The Stars

I'm not sure what you watched already because ur list isn't up to date, but hopefully those help a bit.
Try:
-'The Incarnation of Money..
-Mrs Cop