Yes, it's popular amongst some site users. It might even be a sizable majority. Or it might not.
Some of us do find it to be too much. Every time we log in, when we use custom lists (big fan of those). Other places like the Explore start pages, ok, THAT can't be helped, though it does contribute to the feeling of enough already. C-drama gets a look in but rarely any of the other countries.
I know for myself, the constancy of all this manufactured celebrity "news" has decreased my interest in watching not just any of the featured titles or actors, but K-drama in general.
Unless these articles are somehow paying the bills to keep the servers running, could we have some sort of opt out for them please?